While I did not develop this branding per se, I did apply it to the production of more than 50 pieces of over-sized wall-clings, fabric walls, meterboards, and other collateral for the America’s Committee for Treatment and Research in Multiple Sclerosis (ACTRIMS) annual Forum.
Why It Matters
To create an immersive sense of place and at the same time facilitate attendee wayfinding, conference branding requires the ability to interpret a broad variety of file specifications, and exporting files formatted accurately. I was able to manipulate the various branding components to create signage that was visually consistent, but had enough variety to also be visually interesting.
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