APTA Academy of Leadership and Innovation – New Website

APTA ALI website

I updated the look, content and functionality APTA Academy of Leadership and Innovation (ALI) website, much of which required html coding by hand.

Why It Matters

The APTA ALI website was not only tired-looking and appeared in need of a refresh, but content had gradually become outdated and no longer applied. After transitioning to a new organizational name and undergoing a rebrand, including a URL update that broke many internal links, there truly was no time like the present to overhaul the way the site was organized, looked and functioned. Unfortunately, the platform in use did not offer fully functional wysiwyg editor windows, much less drag-and-drop functionality, requiring much of the rebuild to involve hand-coding via html.

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Other Client Results

Annual convention attendance growing from 636 to 750.

Certification applications increasing from 20 in all of 2025 to 105 in the first half of 2026.

Webinar registrations reaching 807 in six months, compared with 404 during all of 2025.

LinkedIn impressions growing from roughly 11,000 in 2025 to more than 337,000 in the first half of 2026.

Active website users increasing 70% year over year.