AMA-Madison’s Craft Marketing Re-brand

The American Marketing Association (AMA) – Madison Chapter’s signature Craft Marketing speaker series received a brand refresh.

Why It Matters

The series’ previous logo was several years old and used colors and font that was not in compliance with the AMA’s current brand guidelines. I developed this new logo which gives a nod to innovative thinking and sparking connections.

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Other Client Results

Annual convention attendance growing from 636 to 750.

Certification applications increasing from 20 in all of 2025 to 105 in the first half of 2026.

Webinar registrations reaching 807 in six months, compared with 404 during all of 2025.

LinkedIn impressions growing from roughly 11,000 in 2025 to more than 337,000 in the first half of 2026.

Active website users increasing 70% year over year.