AAWC Program Guide

AAWC Program Booklet

I laid out the program guide for the Association for the Advancement of Wound Care (AAWC) 2022 Annual Conference.

Why It Matters

The AAWC program guide served as a personal reference for conference attendees, featuring all kinds of information they might be need to know to maximize their event experience. It also served as a non-dues revenue source via advertising opportunities.

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Other Client Results

Annual convention attendance growing from 636 to 750.

Certification applications increasing from 20 in all of 2025 to 105 in the first half of 2026.

Webinar registrations reaching 807 in six months, compared with 404 during all of 2025.

LinkedIn impressions growing from roughly 11,000 in 2025 to more than 337,000 in the first half of 2026.

Active website users increasing 70% year over year.