I curated the content, edited and designed the layout for VantagePoint magazine, the quarterly publication of the Wisconsin Society of Association Executives (WSAE).
Why It Matters
WSAE used VantagePoint to:
- Provide member benefit both through providing timely and relevant information and through providing professional development opportunity for members to author articles as practitioner experts in the field
- Build community by featuring members as authors, advertisers, profiles and news features
- Generate content that could be repurposed as blog posts on the website, quote graphics providing tips and tricks on social media and teaser content in e-mail blasts.
- Generate income through ad sales
- Serve as an additional channel to promote its own initiatives and distribute association updates
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