I curated the content, edited and designed the layout for VantagePoint magazine, the quarterly publication of the Wisconsin Society of Association Executives (WSAE).

Why It Matters

WSAE used VantagePoint to:

  • Provide member benefit both through providing timely and relevant information and through providing professional development opportunity for members to author articles as practitioner experts in the field
  • Build community by featuring members as authors, advertisers, profiles and news features
  • Generate content that could be repurposed as blog posts on the website, quote graphics providing tips and tricks on social media and teaser content in e-mail blasts.
  • Generate income through ad sales
  • Serve as an additional channel to promote its own initiatives and distribute association updates