Getting started in AI
Myth: AI is too complex and requires a complete overhaul of existing systems
AI is undoubtedly transformative! It is proving to be a game-changer not just for marketers, but across society as a whole. It’s worth understanding how AI is reshaping our lives and work, along with its wider implications. But rather than perceiving AI as a looming, monolithic force requiring a massive shift in process and mindset, we can see it for what it often is: a set of incremental tools enhancing our existing workflows.
Reality
- Many of today’s AI features are already integrated into the tools and platforms we use every day. These improvements enhance our routines without demanding big change.
Action Step: When you receive an email about new features in a tool you use, or notice enhancements in your platform, take a moment to explore them. You might find functionality that can streamline your work.
- Beyond the tools we already use, platforms like ChatGPT can help with brainstorming, content creation, data analysis, and even mundane, repetitive tasks. And if the AI’s response doesn’t quite hit the mark, that’s okay. Just give feedback and let it try again, much like you would with a human assistant.
Action Step: Keep a tool like ChatGPT open and prompt it in an easy, informal and conversational way. Experiment with using it as a collaborative partner throughout your day. Whenever a question arises, pop it into GPT and see what it can offer.
- A good productivity practice is to regularly assess your to-do list to prioritize high-impact tasks and find the most efficient ways to tackle them. Now, we have the added opportunity to ask: Can AI help with this? This new strategy doesn’t call for sweeping changes, but it does mean fine-tuning our approach to integrate AI’s support where it fits.
Action Step: As you go through your day, break down processes into steps. Work on one small thing at a time. Consider how AI can help with each item, developing prompts for each, one at a time. You might be surprised at the new efficiencies and insights that emerge.
The Bottom Line
YES! AI is a pretty big deal, indeed. But it does not need to loom large – Let’s get started!