Don’t overlook the value of building a personal brand – Watch your career take off!
Why is personal branding important?
Because:
- It enhances your visibility.
- It expands your network.
- It attracts new opportunities.
In other words, it is good business, allowing you to do, earn, and grow more!
According to SproutSocial, “When a CEO has an active social presence, for example, 70% of consumers feel more connected to that brand. Of those respondents, almost two thirds (65%) say when a CEO uses social regularly it feels like real people run the business.”
What IS personal branding?
Personal branding is the deliberate development of your public identity. Building a personal brand really is just “Marketing Yourself 101.” Consider whose radar you want to be on (your target audience), and develop your story, position and image.
4 quick tips for building your personal brand:
- Showcase yourself, but be authentic. You are fabulous just the way you are 😊
Authenticity helps you stand out, and allows others to build trust in you.
- Take regular and consistent action to define, develop and communicate your personal brand by creating and sharing content. Others will begin to feel familiar, and therefore more comfortable, with you.
- Build community by connecting with colleagues who have similar interests for inspiration and support.
- Focus creating visibility for yourself in these key areas: within your organization, at in-person networking events, and online.
Bottom line:
Be intentional regarding how you want to be seen and what you want to be known for, and the sky’s the limit for your career!