Posts by Portfo_Admin

Content Strategy – Orderly Funnel or Tangled Knot

In recent education events, a recurring theme has emerged – regardless of actual topic, the attendees have[…]

Award Recipient Recognition Banners

Wisconsin Society of Association Executives (WSAE) Annual award recipients are recognized onsite with prominent, eye-catching banners. Why[…]

APTA ALI website

APTA Academy of Leadership and Innovation – New Website

I updated the look, content and functionality APTA Academy of Leadership and Innovation (ALI) website, much of[…]

IMSVISUAL Summer School Promotional Toolkit Assets

I updated the logo and created branding for the International Multiple Sclerosis Visual System Consortium (IMSVISUAL) inaugural[…]

AMA-Madison’s Craft Marketing Re-brand

The American Marketing Association (AMA) – Madison Chapter’s signature Craft Marketing speaker series received a brand refresh.[…]

AMA-Madison Digital Graphics

Digital graphic template created for the American Marketing Association (AMA)-Madison Chapter to use for volunteer appreciation on[…]

ACTRIMS Forum Onsite Branding

While I did not develop this branding per se, I did apply it to the production of[…]

WITF 2022 Impact Statement

WITF 2022 Impact Statement

I created this impact statement to quickly show at-a-glance the difference the Women In Trucking Foundation (WITF)[…]

SRA 2024 Conference Branding

I created this logo around which the Society for Research on Adolescents (SRA) can build their branding[…]

VantagePoint, Quarterly Publication of WSAE

I curated the content, edited and designed the layout for VantagePoint magazine, the quarterly publication of the[…]

AAWC Program Booklet

AAWC Program Guide

I laid out the program guide for the Association for the Advancement of Wound Care (AAWC) 2022[…]

WSAE Women’s Forum Collateral

Banner sign and name badge (front and back) for the Wisconsin Society of Association Executive (WSAE)’s Women’s[…]

AAWC 2022 Sponsor Prospectus

The Association for the Advancement of Wound Care (AAWC) brainstormed new and different opportunities for sponsors to[…]

WUWHS Bid Summary

The Association for the Advancement of Wound Care (AAWC) bid to host the 2026 Congress of the[…]

AAWC Nuggets of Knowledge

Designed the logo for the Nuggets of Knowledge social media series of practical tips from Association for[…]

SWS Scientific Publication, Wetland Science and Practice

I did layout for the quarterly scientific publication Wetland Science and Practice for the Society of Wetland[…]

Other Client Results

Annual convention attendance growing from 636 to 750.

Certification applications increasing from 20 in all of 2025 to 105 in the first half of 2026.

Webinar registrations reaching 807 in six months, compared with 404 during all of 2025.

LinkedIn impressions growing from roughly 11,000 in 2025 to more than 337,000 in the first half of 2026.

Active website users increasing 70% year over year.